World Association of News Publishers

Facebook and News Media

Facebook and News Media

The relationship between Facebook and news publishers is complex to say the least, and in 2019 WAN-IFRA is focused on understanding it better, aiming towards a more sustainable business model for journalism.

The interaction of news publishers with Facebook is sometimes mutually beneficial: both as a distribution platform for reaching new and existing audiences, and as a revenue partner. However, while Facebook supports publisher branded content campaigns, it also competes for display revenue. 

Here you will find a resource center with suggestions from our staff and experts on the most relevant stories around Facebook in a publisher context.

In the Blogs

Seven media organizations representing a total of 20,000-plus media publishers and professionals in more than 120 countries around the world are jointly protesting Facebook’s new advertising policy, which labels quality news as political advocacy and includes such content in its archive of...

Taking into account the massive role Facebook political ads played during the U.S. presidential race, Canada’s Globe and Mail has started to monitor political ads on the platform ahead of three provincial elections later this year, using a tool developed by ProPublica.

Facebook’s recently announced news feed changes, which will prioritise posts by friends and family over those from publishers and other brands, are analysed in a new WAN-IFRA Report that was launched in a webinar with author Grzegorz Piechota.

In light of Facebook’s recently announced changes to its news feed (yet again), it could be time for many publishers to shift their FB acquisition strategy on the platform. The Wall Street Journal is a case in point. With a refined subscription marketing approach on Facebook, in 2017 it...

In year-end predictions, World Editors Forum board member, Lisa MacLeod, head of Digital at Tiso Blackstar, foretold of "dramatic policy decisions emanating from Planet Zuckerberg." When on Friday, Facebook announced major changes to its news feed affecting publishers worldwide, we decided...

In an experiment started last week and involving six countries, Facebook removed from its users' main feed all professional media postings, relegating them to Explore Feed. The latest initiative around news has been labelled nothing less than “...

While COO Sheryl Sandberg says the company wants to make Russia-linked political ads public, Facebook seems to have also taken down data that speaks of a stronger interference than the company has so far reported.

According to the company, stories marked as disputed by fact-checking partners have seen a significant reduction in impressions.

The company will manually review advertising targeted to users based on “politics, religion, ethnicity or social issues”.

Many major news publishers have decided not to participate in the subscriptions program at the start, calling for more flexibility in the system. 

Facebook, Google and Twitter have been requested to testify in an open hearing on how foreign actors may have used their services during the 2016 US presidential elections.

This new report published by WAN-IFRA today, challenges news publishers to not only rethink their revenue and relationship strategies with Facebook but also that of all platforms. Nick Tjaardstra, WAN-IFRA Global Advisory Director, is part of a working group focused on platform strategies, and...

Flagging fake news stories as “disputed” on Facebook has only a small impact on how readers perceive their headlines, and in some cases could even increase users’ likelihood to believe fake news, a recent study finds.

The social media giant should reveal the same information about political advertising as broadcast media are required to, experts on government transparency and political communication say.

The company revealed that ads worth of $100,000 were sold to a Russian “troll farm” with a history of publishing pro-Kremlin propaganda.

The Facebook CEO confirmed that the company is developing subscription tools as part of Instant Articles, and that all subscription revenue will go to publishers.

Facebook has started showing publishers’ logos with their articles in Trending and Search, while Google is developing tools that aim to help publishers boost subscription revenue.

Facebook is preparing to launch its biggest push into original video yet in mid-August, in collaboration with media partners.

The social media giant detailed how its journalism initiative has evolved since launching in January, a large number of changes concerning Instant Articles specifically.

Initial tests of the feature, reportedly built on top of Instant Articles, are to begin in October.

The US newspaper industry argues that existing competition laws prevents it from collective bargaining with the major internet platforms.

The Safety for Journalists initiative provides resources that help journalists protect themselves on Facebook

“It’s been a time of incredible change and challenge, from fake news to filter bubbles and debate about our place in the news ecosystem.” That’s how Nick Wrenn, Facebook’s Head of News Partnerships for EMEA, summed up the last year or so for the company during his short presentation at World...

The social media giant said it will be more open about its policies regarding difficult topics such as terrorism and censorship, and asks its users to send feedback and suggestions on these issues.

The social media giant is reportedly building a system that will let its users to subscribe to publishers from its mobile app.

Whether we like it or not, technology platforms, as de facto publishers, are rapidly reshaping journalism, and the future of the news industry.

As part of the Facebook Journalism Project, Facebook is launching tests that aim to help audiences connect with local news publishers.

The European Commission fined Facebook for “providing incorrect or misleading information” regarding the possibility of matching Facebook and WhatApp user accounts.

The company wrongly interpreted clicks on video carousel ads, mischarging advertisers.

Evidence suggests that Facebook’s “disputed” labels on fake content have been ineffective or even counterproductive.

The algorithm change may also have an effect on sites spreading fake news.

The social media giant has identified misinformation campaigns that aimed to influence political conversation during the 2016 US presidential campaign.

Live video may prove to be a headache for the company that would rather avoid discussion about moderating its platform.

Given the enormous impact the distribution of fake news on Facebook and Google is having on society, one would think the tech giants would take the matter seriously, writes Stephen Rae, Group Editor-in-Chief at INM. Yet, it appears their interest lies in monetising rather than monitoring the...

In this guest post, Grzegorz Piechota argues that Facebook has rendered many news publishers' scale-driven, advertising-based business models pretty much obsolete. He says publishers should seek other revenue sources and use Facebook as a means of boosting income from those sources.

A new report explores the massive impact the rise of tech giants and platforms has had on journalism.

Never in recent history, have not just freedom of expression, but the expression of truth, been under such threat on a global scale, warned World Editors Forum President Marcelo Rech at a UNESCO colloquium in...

Andrus Ansip says he favours self-regulation and enforcing existing EU laws rather than legislating against certain kinds of content.

After seeing their ads appear close to extremist material, several “companies, advertising firms and government departments” are either pulling their adverts from Google and YouTube, or are reviewing whether to do so.

Authorities decry the proliferation of misinformation and propaganda on the internet, and technology companies are wrestling with various measures to combat fake news. But addressing the problem without infringing on the right to free expression and the free flow of information is extremely...

A draft law would introduce fines up to €50 million for social media platforms that do not swiftly remove hate speech and other illegal content.

Committing to the creation of a “global community”, Mark Zuckerberg’s open letter shows a slight evolution in the company’s direction, with consequences also to the news media.

Expanding from the US and Germany, the social network is collaborating with eight French news publishers to combat against fake news on the platform. 

The spreading of fake news, lies, and hate speech on social media platforms is in itself a highly alarming phenomenon, but it is also a great and dangerous threat to the freedom of the press and professional news organisations, writes...

Every day seems to bring more information about so-called “fake news”. In case you haven’t followed the discussions and debates closely, we’ve collected a summary to help you get up to speed.

Norway's largest newspaper published today an open letter on its front page to...

Mathias Döpfner, the charismatic CEO and chairman of media giant Axel Springer, has never been discreet about unleashing his concern and criticism on tech giants’ possible media meddling. And it appears Facebook and other social platforms are now squarely in his crosshairs – for good reasons.

Liz Heron, Executive Editor at the Huffington Post, ran the journalism partnerships at Facebook for two years after a long career as a Digital Editor at the Washington Post, The New York Times and Wall Street...

What we've tried to do is, rather than think, What are we going to put inside that box? we think, What is it the advertiser wants to achieve and how can we create the best user experience in our environment based on...

This is the first of a two-part series on rethinking publishing in the age of social media distribution. In this first installment, media analyst Andreas Pfeiffer examines why publishers should attempt to embrace a wider perspective of their business. In the second part, ...

The first part of this overview of distributed content has been posted less than a month ago, yet what then appeared like the relatively stable picture of a new trend in publishing, a few weeks later looks more and more like a confusing mess of new distribution technologies, few of which have...

The arrival of distributed content platforms such as Facebook Instant Articles is a formidable challenge for publishers and media producers, a call to action to redefine what professional media is all about – and an instigation to question oversimplified assumptions. This second part of an in-...